Online Buyer Survey

Optimize the Buying Experience With VoC Feedback

Build better customer experiences and attract more qualified traffic to your ecommerce store using voice-of-customer (VoC) feedback collected from the Online Buyer Survey. Eliminate the guesswork and guarantee your CX strategy always meets the needs of customers.

Proprietary Two-Part Survey

An End-to-End View With the Online Buyer Survey

Understand how your business is performing across the entire customer journey. The Online Buyer Survey covers the end-to-end shopping experience by engaging customers at two critical points: the point of sale (POS) and post-fulfillment (FF). This helps ensure feedback is coming from buyers right when their experiences are top of mind.

Verified Feedback

Collect Real Feedback From Actual Customers

Our proprietary survey method ensures that every rating and comment collected from a retailer’s Online Buyer Survey comes from real, verified customers. The Point-of-Sale (POS) survey covers the shopping experience leading up to checkout and is triggered only after the customer completes the purchase.

Because the POS survey is associated with an email and order number, the same customer is sent the FF survey covering the shipping experience and product satisfaction three days after delivery.

Step 1

Customer Completes a Purchase Online

Whether your business is in retail, SaaS solutions, or the airline industry, you can collect feedback from anyone who completes an ecommerce checkout process.

Step 2

A Bizrate Insights Survey Gathers Feedback on the Purchase and Checkout Experiences

Our Point-of-Sale (POS) survey triggers immediately after checkout and focuses on KPIs like overall satisfaction, likelihood to recommend, likelihood to purchase again, site design, and checkout experience.

Step 3

Order Is Fulfilled

You can gather post-fulfillment feedback no matter how an order is fulfilled: package delivery, confirmation email, BOPIS, or curbside pickup.

Step 4

Customer Provides Feedback on the Fulfillment Experience

Our fulfillment survey is sent 7-10 days after purchase to collect details on the entire post-sale experience from shipping to product satisfaction.

Same-Day Setup

Easily Implement Across Desktop and Mobile

Setting up the Online Buyer Survey is easy and does not require any engineering experience. You can implement the Online Buyer Survey across your desktop and mobile sites and start collecting feedback from verified buyers the same day.


Seamlessly Share Feedback with Search Engines

All survey results collected by your Online Buyer Survey are shared with Google, Bing, and Yahoo. Through direct partnerships with the world’s leading search engines, we’re able to syndicate buyer comments and ratings to help retailers effortlessly grow their brand’s search presence and build trust with consumers.


Comprehensive Survey Analysis & Reporting With VitalSigns

VitalSigns is the easy-to-use reporting platform designed to turn data from your company’s survey into actionable insights and comes standard with every subscription. By placing all your survey results in one central location, every team member will have instant access to invaluable metrics that can be used to empower their decision-making.

View quantitative and qualitative metrics that give a complete understanding of your company’s performance. These metrics range from key performance indicators (KPIs) like Overall Satisfaction and Likelihood to Buy Again to the industry-standard Net Promoter Score.

With a network containing thousands of retailers — including 20% of the Internet Retailer Top 500 — Bizrate Insights offers unparalleled benchmarking capabilities that take results from your survey out of a vacuum. Compare your metrics with direct competitors, an industry vertical, or a custom category to view your performance in context.

Can a negative customer review be a good thing? Read our free guide to understand the hidden value of negative customer reviews and pick up tips for responding to them.

Learn More

Each Subscription Includes:

Real-Time Buyer Feedback

Collect and view customer comments and ratings from across the buyer’s journey in real time.

Unlimited Surveys

All subscriptions include unlimited surveys and basic data access at no charge.

Google Seller Ratings Syndication

Syndicate customer comments and reviews with Google and grow your presence.

VitalSigns Analysis & Reporting

All data is automatically viewable as KPIs, including Overall Satisfaction and Likelihood to Recommend.

Customer Comment Tracking

View, track, and respond to customer comments as they come in.

Dedicated Customer Support

Our team is always a phone call away! We want to ensure you get the most out of your VoC data.

Take the First Step Toward Building a Stellar CX

The right VoC solution makes all the difference. Learn more about the impact the Online Buyer Survey can make for your business and start collecting feedback from verified customers today.

  • Unlimited Surveys
  • Industry Leading Completion Rate
  • No Engineering Experience Required
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