Consumer Behavior

5 Factors That Influence Consumer Behavior

Based on what industry you choose and what product line you sell, you are likely to attract different types of consumers. Learning about your customers’ needs will help you tailor the shopping experience.

ADA Web Accessibility

Web Content Accessibility: Boost Revenue, Lower Your Risk

People with disabilities are not a small minority. Over 26% of Americans live with some form of disability. This translates to one in four users on your site. Additionally, accessibility issues affect all sorts of people due to temporary circumstances – an injury, a pregnancy, multitasking, etc.

ADA Web Accessibility

Guide: Your Guide to Web Accessibility

Is your website meeting the needs of ALL your users? Web Content Accessibility has come to the forefront in 2023 with the release of new WCAG standards.

The goal of an ecommerce conversion is to satisfy the consumer's need | a woman smiles as she shops online

Post-Sale: Expand, Habituate, Refer

How can you expand the sale? What other products would be a natural fit for the specific use case the customer is presenting? If they’re buying a spring blouse, maybe some capri pants and a pair of sandals to complete the outfit? If they’re buying a fishing rod, won’t they need a tackle box?


Conversational Marketing: How Chatbots & Chat Widgets Can Help You

Every business has routine questions that get asked of their frontline staff. These are easy to manage, but time consuming. Chatbots help customers do easy tasks in a self-service manner, saving them the time of being on the phone with your customer service agents. It also ensures that your client services department can focus on more complex problems that require human intervention without getting too deeply in the weeds on simple queries.

Receive Enjoy Rave

The Post-Purchase Process: Receive, Enjoy, Rave

Something that few merchants consider is the closing of the loop, by asking the consumer, was the package received? Did the package meet their expectations? How did the product perform, based on the list above? When merchants leave out this step they’re wasting an important opportunity for connection, as well as the opportunity to cement in the user’s mind their positive thoughts about the experience.