Announcing the 2021 Circle of Excellence Winners

It’s our pleasure to honor 98 retailers with the 22nd annual Circle of Excellence Awards.

View the complete list of 2021 winners here — including the 28 companies that received the Platinum Award for achieving scores of 9.2 or higher in each of the eight satisfaction categories.

We’re also recognizing the 2021 New to Network honorees. The 14 recipients of this award represent the top-performing brands that joined the Bizrate Insights network in the past year.

Read below to learn more about the Circle of Excellence Awards.

What are the Circle of Excellence Awards?

As one of the leading sources of verified seller ratings and customer-generated reviews, Bizrate Insights collects more than 25 million surveys annually. At the end of each calendar year, we analyze all of that customer feedback to identify and honor the retailers in our network with the highest satisfaction scores.

To be considered for a Circle of Excellence award, a retailer must have higher-than-average scores across the following eight satisfaction indicator categories:

Point-of-Sale Metrics

  • Overall Satisfaction
  • Product Selection
  • Checkout Process
  • Ease of Finding

Fulfillment Metrics

  • Repurchase Intent
  • Product Met Expectations
  • Customer Support and Satisfaction
  • On-Time Delivery

How do retailers earn the award?

The above metrics cover essential shopping touchpoints and are entirely based on verified customer feedback. All ratings come directly from real customers — we simply calculate the data. This is why we say retailers earn the award versus it being given to them.

Join the Circle of Excellence

We highlight brands that deliver stellar customer experiences so online shoppers can make informed decisions. When a customer sees the Circle of Excellence badge on a retailer’s website, they know they are shopping with a business that is dedicated to customer satisfaction.

Gathering customer feedback can help a company elevate its customer experience strategy based on what shoppers want. Learn how you can start leveraging Bizrate Insights’ free survey solutions to stand out in today’s ultra-competitive ecommerce landscape.

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